The industry standard guide, updated with new ideas and SPSS analysis techniques Designing and Conducting Survey Research: A Comprehensive Guide Fourth Edition is the industry standard resource that covers all major components of the survey process, upda
Figures, Tables, Exhibits, and Worksheets vii Preface xi The Authors xv Part One: Developing and Administering Questionnaires 1 1 An Overview of the Sample Survey Process 3 2 Designing Effective Questionnaires: Basic Guidelines 36 3 Developing Sur