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  • Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Yazar : Kevin Lane Keller ; Vanitha Swaminathan
Yayınevi : Pearson Education Limited
ISBN : 9781292314969
Baskı yılı : 2019
Sayfa sayısı : 624
Ağırlık : 1.30 kg
Edisyon : 5
Stok durumu : Tükendi