Marketing Metrics: The Manager s Guide to Measuring Marketing Performance

Marketing Metrics: The Manager s Guide to Measuring Marketing Performance


Yazar : Paul Farris Neil Bendle Phillip Pfeifer David Reibstein
Yayınevi : Pearson Education
ISBN : 9780134085968
Baskı yılı : 2015
Sayfa sayısı : 464
Stok durumu : Tükendi