Retail Management: International Edition

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Retail Management: International Edition

eBook

Yazar	: Barry R Berman
Yayınevi	: Pearson International Content
ISBN	: 9780273768562
eISBN	: 9780273775652
Baskı yılı	: 2013
Edisyon	: 12

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For undergraduate and graduate retail management courses

The text that helps students thrive in today’s retailing industry.

Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.

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