The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding

The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding


Yazar Jacquelyn Ottman
Yayınevi Berrett-Koehler Publishers
ISBN 9781605098661
Baskı yılı 2011
Sayfa sayısı 256
Ağırlık 0.39 kg
Stok durumu Tükendi   

Green products have been around since the 1970s, but its only in recent years that theyve become ubiquitous. Its not because consumers suddenly prize sustainability above all. Its because savvy green marketers are no longer trying to sell the earth instea