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Marketing Scales Handbook: The Top 20 Multi-Item Measures Used in Consumer Research

Marketing Scales Handbook: The Top 20 Multi-Item Measures Used in Consumer Research

Yazar : Dr Gordon C. Bruner II
Yayınevi : CreateSpace Independent Publishing Platform
ISBN : 9781482779912
Baskı yılı : 2013
Sayfa sayısı : 164
Stok durumu : Tükendi