eBook
Essentials of Marketing Research, Global Edition

Essentials of Marketing Research, Global Edition


Yazar Naresh K. Malhotra
Yayınevi Pearson International Content
ISBN 9781292060163
eISBN : 9781292075143
Baskı yılı 2015
Edisyon 1

For courses in Marketing Research at two- and four-year colleges and universities

An engaging, do-it-yourself approach to marketing research


Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.


Axess
Axess

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 0.00 TL
2 ay 0.00 TL 0.00 TL
3 ay 0.00 TL 0.00 TL
6 ay 0.00 TL 0.00 TL
9 ay 0.00 TL 0.00 TL
12 ay 0.00 TL 0.00 TL

cardFinans
cardFinans

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 0.00 TL
2 ay 0.00 TL 0.00 TL
3 ay 0.00 TL 0.00 TL
6 ay 0.00 TL 0.00 TL
9 ay 0.00 TL 0.00 TL
12 ay 0.00 TL 0.00 TL

Bonus
Bonus

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 0.00 TL
2 ay 0.00 TL 0.00 TL
3 ay 0.00 TL 0.00 TL
6 ay 0.00 TL 0.00 TL
9 ay 0.00 TL 0.00 TL
12 ay 0.00 TL 0.00 TL

World
World

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 0.00 TL
2 ay 0.00 TL 0.00 TL
3 ay 0.00 TL 0.00 TL
6 ay 0.00 TL 0.00 TL
9 ay 0.00 TL 0.00 TL
12 ay 0.00 TL 0.00 TL

Maximum
Maximum

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 0.00 TL
2 ay 0.00 TL 0.00 TL
3 ay 0.00 TL 0.00 TL
6 ay 0.00 TL 0.00 TL
9 ay 0.00 TL 0.00 TL
12 ay 0.00 TL 0.00 TL

Paraf
Paraf

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 0.00 TL
2 ay 0.00 TL 0.00 TL
3 ay 0.00 TL 0.00 TL
6 ay 0.00 TL 0.00 TL
9 ay 0.00 TL 0.00 TL
12 ay 0.00 TL 0.00 TL

Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

Taksit Taksit Tutar ı Toplam Tutar
Peşin - 0.00 TL

Bonus, Maximum, Paraf, Cardfinans, Axess ve World özelliği olan tüm kartlar ile ödeme yapılabilir.