Consumer Behaviour, Global Edition

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Consumer Behaviour, Global Edition

eBook

Yazar	: Schiffman, Leon; Kanuk, Leslie
Yayınevi	: Pearson Education Limited (UK)
ISBN	: 9780273787136
eISBN	: 9780273787136
Baskı yılı	: 2015
Edisyon	: 11

For undergraduate and graduate consumer behavior courses.  The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning.    

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