Marketing Plan Handbook: Pearson New International Edition

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Marketing Plan Handbook: Pearson New International Edition

eBook

Yazar	: Wood, Marian Burk
Yayınevi	: Pearson Education Limited (UK)
ISBN	: 9781292021676
eISBN	: 9781292029382
Baskı yılı	: 2014
Edisyon	: 5

For marketing courses that focus on creating a marketing plan.A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

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