A practical, step-by-step core research text that balances coverage of qualitative and quantitative methods The clear and practical writing of Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research has made this book a favorite among instructors and students. In precise, step-by-step language the text helps students learn how to conduct, read, and evaluate research studies. Key updates for the 4th edition include expanded coverage of ethics and new research articles.