Principles of Marketing European Edition

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Principles of Marketing European Edition

eBook

Yazar	: Kotler, Philip; Armstrong, Gary; Harris, Lloyd; Piercy, Nigel F.
Yayınevi	: Pearson Education Limited (UK)
ISBN	: 9780273742975
eISBN	: 9780273742975
Baskı yılı	: 2013
Edisyon	: 6

Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks.  The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace.  

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