eBook
Marketing Communications

Marketing Communications


Yazar Fill, Chris
Yayınevi Pearson Education Limited (UK)
ISBN 9780273770541
eISBN : 9780273781103
Baskı yılı 2013
Edisyon 6

Marketing Communications, 6th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level.  The text is structured in six parts: the first two sections focus on what Marketing Communications is and how it works; Parts 3 and 4 look at the practical management and tools of Marketing Communications; and Part 5 covers its emerging relationships with the media. Finally part 6 covers its connection to special audiences.

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Axess

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cardFinans
cardFinans

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Bonus

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World
World

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Maximum

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Paraf

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Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

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