eBook
Customer Relationship Management

Customer Relationship Management


Yazar Peelen, Ed; Beltman, Rob
Yayınevi Pearson Education Limited (UK)
ISBN 9780273774952
eISBN : 9780273781073
Baskı yılı 2014
Edisyon 2

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle.  Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.

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Axess

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cardFinans
cardFinans

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Bonus
Bonus

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World
World

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Maximum

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Paraf

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Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

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Bonus, Maximum, Paraf, Cardfinans, Axess ve World özelliği olan tüm kartlar ile ödeme yapılabilir.