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Public Relations Writing and Media Techniques: Pearson New International Edition

Public Relations Writing and Media Techniques: Pearson New International Edition

Yazar : Wilcox, Dennis L.; Reber, Bryan H.
Yayınevi : Pearson Education Limited (UK)
ISBN : 9781292040738
eISBN : 9781292049960
Baskı yılı : 2014
Edisyon : 7
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in todayês digital age.  The text thoroughly integrates new communication technologiesãthe Internet, Webcasting, etc.ãand shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media.  The author provides step-by-step procedures illustrated by examples from actual campaigns to engage todayês students. This text also serves as an invaluable resource for public relations practitioners in the field.

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Kredi Kartı (Tek Çekim)
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