eBook
How to Do Critical Discourse Analysis

How to Do Critical Discourse Analysis

Yazar : David Machin
Yayınevi : SAGE Publications, Ltd. (UK)
ISBN : 9780857028921
eISBN : 9781446289587
Edisyon : 1
. How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices. Timely and relevant, How to do Critical Discourse Analysis is an essential and compelling textbook for students in media, communication, linguistics and journalism.

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Kredi Kartı (Tek Çekim)
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