Marketing Research Essentials, 8th Edition

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Marketing Research Essentials, 8th Edition

eBook

Yazar	: Carl McDaniel Jr.
Yayınevi	: Wiley Global Education US
ISBN	: 9781118249321
eISBN	: 9781118542927

In the eighth edition of Marketing Research, McDaniel and Gates continue to share their industry experience to teach students how to make critical business decisions through the study of market research. The authors' practical, applications-based approach features real data, real people, and real research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner’s perspective, helping students learn how to use marketing research through a practical presentation of both theory and practice.

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