Guide to Fashion Entrepreneurship

Guide to Fashion Entrepreneurship


Yazar Lisa Hopkins Newell Melissa G. Carr
Yayınevi Fairchild Books
ISBN 9781609014933
Baskı yılı 2014
Sayfa sayısı 256
Stok durumu Tükendi   

Guide to Fashion Entrepreneurship is for students and fashion professionals seeking information on how to develop, market, and sell their own product lines as independent labels or brands. Readers will expand their knowledge of the ready-to-wear process i
Preface Part 1: The Plan Chapter 1: Entrepreneur Endeavors Chapter 2: A Moving Target Chapter 3: Brand Personification Part 2: The Product Chapter 4: Inspiration and Ingenuity Chapter 5: Strategic Sourcing Chapter 6: Pricing the Product Chapter 7