Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior

Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior


Yazar Lutz Finger Soumitra Dutta
Yayınevi OReilly Media
ISBN 9781449336752
Baskı yılı 2014
Sayfa sayısı 338
Ağırlık 0.46 kg
Stok durumu Tükendi   

You can measure practically anything in the age of social media, but if you dont know what youre looking for, collecting mountains of data wont yield a grain of insight. This non-technical guide shows you how to extract significant business value from big