Geodemographics: GIS and Neighbourhood Targeting

Geodemographics: GIS and Neighbourhood Targeting


Yazar Richard Harris Peter Sleight Richard Webber
Yayınevi Wiley-Blackwell
ISBN 9780470864142
Baskı yılı 2005
Sayfa sayısı 328
Ağırlık 0.52 kg
Stok durumu Tükendi   

Geodemographic classification is big business in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise th
1 Introducing geodemographics 1
2 London to Chicago and back again! : the origins