Retail Marketing

Retail Marketing


Yazar Malcolm Sullivan
Yayınevi Cengage Learning EMEA
ISBN 9781861526021
Baskı yılı 2002
Sayfa sayısı 368
Ağırlık 0.73 kg
Stok durumu Var    Stok detayları
Kargoya teslim Aynı gün kargo

The area of retailing is growing, more jobs are being created and shopping has become a major leisure activity. There are two specific dimensions to retail marketing, first how to attract customers into the retail environs - shop, restaurant, pub, or the virtual internet store for instance - and second how to persuade those customers to make a purchase from that outlet. Retailing is one of the most established branches of the Marketing discipline, indeed most retailing activity predates the concept of Marketing. Retail Marketing begins with a thorough examination of the retail industry and then looks at the way marketing principles can address industry challenges. Case studies throughout provide real world examples to assist student learning. Retail Marketing is intended as core reading on specialist Retailing courses, and supplementary reading on courses covering different aspects of marketing. It includes examples and cases from European, Australasian and Asian/Pacific retailing and covers issues that reflect the needs and interests of students from a wide variety of backgrounds. The text has a tactical/operational emphasis and will appeal to retail practitioners as well as students.
Preface
Acknowledgements
List of Figures
List of Tables
1 An Introduction to Retail Marketing 1
2 Marketing and the Retail Environment in the Twenty-First Century 23
3 Shopping Behaviour 47
4 Key Marketing Factors in Retailing 71
5 Retail Location 93
6 Retail Image, Positioning and Reputation 117
7 Store Design 135
8 The Retail Assortment 163
9 Retail Pricing 185
10 Retail Promotion 207
11 Customer Service as Satisfaction and as Competitive Advantage in Retailing 231
12 Customer Loyalty and Related Issues 253
13 Customer Care and Handling Complaints 275
14 Retail Demand Management 291
15 Strategic Aspects of Retailing 313
16 Online Retail Marketing 325
Index 341

Axess
Axess

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 2077.76 TL
2 ay 1096.02 TL 2192.04 TL
3 ay 737.61 TL 2212.82 TL
6 ay 382.65 TL 2295.93 TL
9 ay 264.34 TL 2379.04 TL
12 ay 205.18 TL 2462.15 TL

cardFinans
cardFinans

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 2077.76 TL
2 ay 1096.02 TL 2192.04 TL
3 ay 737.61 TL 2212.82 TL
6 ay 382.65 TL 2295.93 TL
9 ay 264.34 TL 2379.04 TL
12 ay 205.18 TL 2462.15 TL

Bonus
Bonus

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 2077.76 TL
2 ay 1096.02 TL 2192.04 TL
3 ay 737.61 TL 2212.82 TL
6 ay 382.65 TL 2295.93 TL
9 ay 264.34 TL 2379.04 TL
12 ay 205.18 TL 2462.15 TL

World
World

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 2077.76 TL
2 ay 1096.02 TL 2192.04 TL
3 ay 737.61 TL 2212.82 TL
6 ay 382.65 TL 2295.93 TL
9 ay 264.34 TL 2379.04 TL
12 ay 205.18 TL 2462.15 TL

Maximum
Maximum

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 2077.76 TL
2 ay 1096.02 TL 2192.04 TL
3 ay 737.61 TL 2212.82 TL
6 ay 382.65 TL 2295.93 TL
9 ay 264.34 TL 2379.04 TL
12 ay 205.18 TL 2462.15 TL

Paraf
Paraf

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 2077.76 TL
2 ay 1096.02 TL 2192.04 TL
3 ay 737.61 TL 2212.82 TL
6 ay 382.65 TL 2295.93 TL
9 ay 264.34 TL 2379.04 TL
12 ay 205.18 TL 2462.15 TL

Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

Taksit Taksit Tutar ı Toplam Tutar
Peşin - 2077.76 TL

Bonus, Maximum, Paraf, Cardfinans, Axess ve World özelliği olan tüm kartlar ile ödeme yapılabilir.