Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World

Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World


Yazar Kimberly A. Tranter Trevor Stuart-Hill Juston Parker
Yayınevi Pearson Education
ISBN 9781292027159
Baskı yılı 2013
Sayfa sayısı 280
Ağırlık 0.61 kg
Stok durumu Var    Stok detayları
Kargoya teslim Aynı gün kargo

For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.
1. An Introduction 2. A History 3. Customers Knowledge and Consumer Behavior 4. Market Segmentation and Selection 5. Internal Assessment and Competitive Analysis 6. Economic Principles and Demand Forecasting 7. Reservations and Channels of Distribution 8. Dynamic Value-Based Pricing 9. Channel and Inventory Management 10. The Revenue Management Team 11. Strategic Management and Following the RevMAP 12. Tools, Tactics, and Resources 13. Legal and Ethical Issues and Potential Bumps in the Road GLOSSARY

Axess
Axess

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 1100.00 TL
2 ay 569.25 TL 1138.50 TL
3 ay 386.83 TL 1160.50 TL
6 ay 206.25 TL 1237.50 TL
9 ay 146.67 TL 1320.00 TL
12 ay 118.71 TL 1424.50 TL

cardFinans
cardFinans

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 1100.00 TL
2 ay 569.25 TL 1138.50 TL
3 ay 386.83 TL 1160.50 TL
6 ay 206.25 TL 1237.50 TL
9 ay 146.67 TL 1320.00 TL
12 ay 118.71 TL 1424.50 TL

Bonus
Bonus

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 1100.00 TL
2 ay 569.25 TL 1138.50 TL
3 ay 386.83 TL 1160.50 TL
6 ay 206.25 TL 1237.50 TL
9 ay 146.67 TL 1320.00 TL
12 ay 118.71 TL 1424.50 TL

World
World

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 1100.00 TL
2 ay 569.25 TL 1138.50 TL
3 ay 386.83 TL 1160.50 TL
6 ay 206.25 TL 1237.50 TL
9 ay 146.67 TL 1320.00 TL
12 ay 118.71 TL 1424.50 TL

Maximum
Maximum

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 1100.00 TL
2 ay 569.25 TL 1138.50 TL
3 ay 386.83 TL 1160.50 TL
6 ay 206.25 TL 1237.50 TL
9 ay 146.67 TL 1320.00 TL
12 ay 118.71 TL 1424.50 TL

Paraf
Paraf

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 1100.00 TL
2 ay 569.25 TL 1138.50 TL
3 ay 386.83 TL 1160.50 TL
6 ay 206.25 TL 1237.50 TL
9 ay 146.67 TL 1320.00 TL
12 ay 118.71 TL 1424.50 TL

Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

Taksit Taksit Tutar ı Toplam Tutar
Peşin - 1100.00 TL

Bonus, Maximum, Paraf, Cardfinans, Axess ve World özelliği olan tüm kartlar ile ödeme yapılabilir.