It s Not How Good You Are, It s How Good You Want to Be: The world s best-selling book by Paul Arden

It s Not How Good You Are, It s How Good You Want to Be: The world s best-selling book by Paul Arden


Yazar Paul Arden
Yayınevi Phaidon Press
ISBN 9780714843377
Baskı yılı 2003
Sayfa sayısı 128
Ağırlık 0.19 kg
Stok durumu Tükendi   

Its Not How Good You Are, Its How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The worlds top advertising guru, Paul A
The book is divided into chapters/sections: The Fundamentals If You Cant Solve a Problem Its Because You Are Playing By the Rules Give Yourself Some Spin And Now for a Commercial Break You Dont Have to be Creative to be Creative New Business Final Thought