For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peoples social experiences. This program will provide a
Section 1 Foundations of Consumer Behavior 3 Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior 4 Chapter 2 Decision Making and Consumer Behavior 36 Chapter 3 Cultural Influences on Consumer Decision Making 78 Chapter 4 Consume