For undergraduate and graduate courses in strategy. In todays economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and
I. Overview of Strategic Management 1. The Nature of Strategic Management THE COHESION CASE: PEPSICO, INC. - 2013 II. Strategy Formulation 2. The Business Vision and Mission 3. The External Assessment 4. The Internal Assessment 5. Strategies in Act