Strategic Management and Business Policy: Globalization, Innovation and Sustainability: Global Edition

Strategic Management and Business Policy: Globalization, Innovation and Sustainability: Global Edition


Yazar Thomas L. Wheelen ; J. David Hunger ; Alan N. Hoffman
Yayınevi Pearson Education
ISBN 9781292060811
Baskı yılı 2014
Sayfa sayısı 832
Edisyon 14
Stok durumu Tükendi   

A class-tested approach to Strategy for Strategic Management and Business Policy courses Wheelen and Hungers class-tested approach to teaching Strategy is brought into sharper focus with a new emphasis on globalization, innovation, and sustainability. Thi
PART 1 Introduction to Strategic Management and Business Policy CHAPTER 1 Basic Concepts of Strategic Management CHAPTER 2 Corporate Governance 42 CHAPTER 3 Social Responsibility and Ethics in Strategic Management 70 PART 2 Scanning the Environment 93 CH