New Products Management

New Products Management


Yazar C. Merle Crawford C. Anthony Di Benedetto
Yayınevi McGraw-Hill Higher Education
ISBN 9780071289238
Baskı yılı 2011
Sayfa sayısı 576
Ağırlık 0.50 kg
Stok durumu Var    Stok detayları
Kargoya teslim Aynı gün kargo

Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables this text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight this new edition of "New Products Management."
PART ONE Overview and Opportunity Identication/Selection 1. The Strategic Elements of Product Development 2. The New Products Process 3. Opportunity Identication and Selection: Strategic Planning for New Products PART TWO Concept Generation 4. Creativity and the Product Concept 5. Finding and Solving Customers Problems 6. Analytical Attribute Approaches: Introduction and Perceptual Mapping 7. Analytical Attribute Approaches: Trade-off Analysis and Qualitative Techniques PART THREE Concept/Project Evaluation 8. The Concept Evaluation System 9. Concept Testing 10. The Full Screen 11. Sales Forecasting and Financial Analysis 12. Product Protocol PART FOUR Development 13. Design 14. Development Team Management 15. Product Use Testing PART FIVE Launch 16. Strategic Launch Planning 17. Implementation of the Strategic Plan 18. Market Testing 19. Launch Management 20. Public Policy Issues APPENDIXES A Sources of Ideas Already Generated B Other Techniques of Concept Generation C Smalls Ideation Stimulator Checklist D The Marketing Plan E Guidelines for Evaluating a New Products Program

Axess
Axess

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 290.00 TL
2 ay 152.98 TL 305.95 TL
3 ay 102.95 TL 308.85 TL
6 ay 53.41 TL 320.45 TL
9 ay 36.89 TL 332.05 TL
12 ay 28.64 TL 343.65 TL

cardFinans
cardFinans

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 290.00 TL
2 ay 152.98 TL 305.95 TL
3 ay 102.95 TL 308.85 TL
6 ay 53.41 TL 320.45 TL
9 ay 36.89 TL 332.05 TL
12 ay 28.64 TL 343.65 TL

Bonus
Bonus

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 290.00 TL
2 ay 152.98 TL 305.95 TL
3 ay 102.95 TL 308.85 TL
6 ay 53.41 TL 320.45 TL
9 ay 36.89 TL 332.05 TL
12 ay 28.64 TL 343.65 TL

World
World

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 290.00 TL
2 ay 152.98 TL 305.95 TL
3 ay 102.95 TL 308.85 TL
6 ay 53.41 TL 320.45 TL
9 ay 36.89 TL 332.05 TL
12 ay 28.64 TL 343.65 TL

Maximum
Maximum

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 290.00 TL
2 ay 152.98 TL 305.95 TL
3 ay 102.95 TL 308.85 TL
6 ay 53.41 TL 320.45 TL
9 ay 36.89 TL 332.05 TL
12 ay 28.64 TL 343.65 TL

Paraf
Paraf

Taksit Taksit Tutarı Toplam Tutar
Tek çekim - 290.00 TL
2 ay 152.98 TL 305.95 TL
3 ay 102.95 TL 308.85 TL
6 ay 53.41 TL 320.45 TL
9 ay 36.89 TL 332.05 TL
12 ay 28.64 TL 343.65 TL

Kredi Kartı (Tek Çekim)
Kredi Kartı (Tek Çekim)

Taksit Taksit Tutar ı Toplam Tutar
Peşin - 290.00 TL

Bonus, Maximum, Paraf, Cardfinans, Axess ve World özelliği olan tüm kartlar ile ödeme yapılabilir.