Advertising Creative: Strategy, Copy, and Design

Advertising Creative: Strategy, Copy, and Design


Yazar Tom Altstiel Jean M. Grow
Yayınevi Sage Publications, Inc
ISBN 9781452203638
Baskı yılı 2013
Sayfa sayısı 448
Ağırlık 0.88 kg
Stok durumu Tükendi   

Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media and technology. The Third Edition gets right to the point of advertising by stressing key prin
1. Copy, Design, and Creativity: The Nature of Our Business 2. Strategy and Branding: Putting a Face on a Product 3. Legal and Ethical Issues: Doing the Right Thing 4. Issues: The Times They Are A-Changin 5. International Advertising: Its a Global Marketp