Services Marketing

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Ticaret
Services Marketing

Yazar	: Christopher Lovelock Jochen Wirtz
Yayınevi	: Pearson Education
ISBN	: 9780273756064
Baskı yılı	: 2011
Sayfa sayısı	: 648
Ağırlık	: 1.14 kg
Edisyon	: 7
Stok durumu	: Var Stok detayları
Kargoya teslim	: 5 gün

For undergraduate courses in Service Marketing

This title is a Pearson Global Edition.? The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

The fundamentals of services marketing presented in a strategic marketing framework.

Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing.

The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

PART I -- UNDERSTANDING SERVICE PRODUCTS, CONSUMERS, AND MARKETS Chapter 1: New Perspectives on Marketing in the Service Economy Chapter 2: Consumer Behavior in a Services Context Chapter 3: Positioning Services in Competitive Markets PART II -- APPLYING THE 4Ps OF MARKETING TO SERVICES Chapter 4: Developing Service Products: Core and Supplementary Elements Chapter 5: Distributing Services through Physical and Electronic Channels Chapter 6: Setting Prices and Implementing Revenue Management Chapter 7: Promoting Services and Educating Customers PART III -- MANAGING THE CUSTOMER INTERFACE Chapter 8: Designing and Managing Service Processes Chapter 9: Balancing Demand and Productive Capacity Chapter 10: Crafting the Service Environment Chapter 11: Managing People for Service Advantage PART IV -- IMPLEMENTING PROFITABLE SERVICE STRATEGIES Chapter 12: Managing Relationships and Building Loyalty Chapter 13: Complaint Handling and Service Recovery Chapter 14: Improving Service Quality and Productivity Chapter 15: Striving for Service Leadership

Axess
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	1100.00 TL
2 ay	569.25 TL	1138.50 TL
3 ay	386.83 TL	1160.50 TL
6 ay	206.25 TL	1237.50 TL
9 ay	146.67 TL	1320.00 TL
12 ay	118.71 TL	1424.50 TL

cardFinans
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	1100.00 TL
2 ay	569.25 TL	1138.50 TL
3 ay	386.83 TL	1160.50 TL
6 ay	206.25 TL	1237.50 TL
9 ay	146.67 TL	1320.00 TL
12 ay	118.71 TL	1424.50 TL

Bonus
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	1100.00 TL
2 ay	569.25 TL	1138.50 TL
3 ay	386.83 TL	1160.50 TL
6 ay	206.25 TL	1237.50 TL
9 ay	146.67 TL	1320.00 TL
12 ay	118.71 TL	1424.50 TL

World
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	1100.00 TL
2 ay	569.25 TL	1138.50 TL
3 ay	386.83 TL	1160.50 TL
6 ay	206.25 TL	1237.50 TL
9 ay	146.67 TL	1320.00 TL
12 ay	118.71 TL	1424.50 TL

Maximum
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	1100.00 TL
2 ay	569.25 TL	1138.50 TL
3 ay	386.83 TL	1160.50 TL
6 ay	206.25 TL	1237.50 TL
9 ay	146.67 TL	1320.00 TL
12 ay	118.71 TL	1424.50 TL

Paraf
Taksit	Taksit Tutarı	Toplam Tutar
Tek çekim	-	1100.00 TL
2 ay	569.25 TL	1138.50 TL
3 ay	386.83 TL	1160.50 TL
6 ay	206.25 TL	1237.50 TL
9 ay	146.67 TL	1320.00 TL
12 ay	118.71 TL	1424.50 TL