Marketing: An Introduction, Global Edition

Marketing: An Introduction, Global Edition

Yazar : Gary Armstrong ; Philip Kotler
Yayınevi : Pearson Education
ISBN : 9780273767183
Baskı yılı : 2012
Sayfa sayısı : 648
Ağırlık : 1.20 kg
Edisyon : 11
Stok durumu : Tükendi   
Were you looking for the book with access to MyMarketingLab? This product is the book alone and does NOT come with access to MyMarketingLab. Buy Marketing: An Introduction, plus MyMarketingLab with Pearson eText: Global Edition, 11/e (ISBN 9780273767282)
?Part 1????? Defining Marketing and the Marketing Process

??????????????????????? 1?? Marketing: Creating and Capturing Customer Value?????????????????????????????????????????????????????????????????????

??????????????????????? 2??