Strategic Management and Competitive Advantage: Concepts

Strategic Management and Competitive Advantage: Concepts


Yazar : Jay B. Barney William S. Hesterly
Yayınevi : Pearson Education
ISBN : 9780132560443
Baskı yılı : 2011
Sayfa sayısı : 408
Ağırlık : 3.01 kg
Edisyon : 4
Stok durumu : Tükendi   

Core strategic management concepts without the excess. Just the essentials-Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situati