Strategic Management and Competitive Advantage: Concepts

Strategic Management and Competitive Advantage: Concepts


Yazar Jay B. Barney William S. Hesterly
Yayınevi Pearson Education
ISBN 9780132560443
Baskı yılı 2011
Sayfa sayısı 408
Ağırlık 3.01 kg
Edisyon 4
Stok durumu Tükendi   

Core strategic management concepts without the excess. Just the essentials-Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situati