Consumer Behavior:Global Edition

Consumer Behavior:Global Edition


Yazar Michael R. Solomon
Yayınevi Pearson Education
ISBN 9780137034963
Baskı yılı 2010
Sayfa sayısı 688
Edisyon 9
Stok durumu Tükendi   

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SECTION 1: CONSUMERS IN THE MARKETPLACE Chapter 1. Consumers Rule SECTION 2: CONSUMERS AS INDIVIDUALS Chapter 2. Perception Chapter 3. Learning and Memory Chapter 4. Motivation and Values Chapter 5. The Self Chapter 6. Personality and Lifestyles C