Entrepreneurship

Entrepreneurship


Yazar Robert D Hisrich Michael P Peters Dean A. Shepherd
Yayınevi Mcgraw-Hill Education / Asia
ISBN 9780071326315
Baskı yılı 2013
Sayfa sayısı 640
Stok durumu Tükendi   

The 9th Edition of "Entrepreneurship", by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed description
Part I: The Entrepreneurial Perspective 1. Entrepreneurship and the Entrepreneurial Mind-Set 2.Entrepreneurial Intentions and Corporate Entrepreneurship 3. Entrepreneurial Strategy: Generating and Exploiting New Entries Part II: From Idea to Opportunity 4