Research Methods for Business: A Skill-Building Approach

Research Methods for Business: A Skill-Building Approach


Yazar Uma Sekaran Roger Bougie
Yayınevi John Wiley & Sons
ISBN 9781119942252
Baskı yılı 2013
Sayfa sayısı 436
Ağırlık 0.82 kg
Stok durumu Tükendi   

Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applie
About the Authors xvii Preface xix Acknowledgments xxi 1 Introduction to research 1 What is research? 2 Business research 2 Definition of business research 3 Research and the manager 3 Types of business research: applied and basic 5 Applied rese