Service Management: Operations, Strategy, Information Technology (Int l Ed)

Service Management: Operations, Strategy, Information Technology (Int l Ed)


Yazar James A Fitzsimmons Mona J Fitzsimmons Sanjeev K. Bordoloi
Yayınevi Mcgraw-Hill Education / Asia
ISBN 9781259010651
Baskı yılı 2013
Sayfa sayısı 544
Stok durumu Tükendi   

The eighth edition continues to acknowledge and emphasize the essential uniqueness of service management. The text is organized in four parts: Part One: Understanding Services, which provides a historical context as well as distinguishes the distinctive c
PART ONE: Understanding Services Chapter 1: The Service Economy Chapter 2: Service Strategy PART TWO: Designing the Service Enterprise Chapter 3: New Service Development Chapter 4: The Service Encounter Chapter 5: Supporting Facility and Process Flows Cha