Essentials of Services Marketing

Essentials of Services Marketing


Yazar Jochen Wirtz Patricia Chew Christopher Lovelock
Yayınevi Pearson Education
ISBN 9789810686185
Baskı yılı 2012
Sayfa sayısı 679
Ağırlık 1.41 kg
Edisyon 2
Stok durumu Tükendi   

Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics,