Principles of Marketing

Principles of Marketing

Yazar : Philip Kotler Gary Armstrong
Yayınevi : Pearson Education
ISBN : 9780273786993
Baskı yılı : 2013
Sayfa sayısı : 720
Ağırlık : 1.31 kg
Edisyon : 15
Stok durumu : Tükendi   
For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Todays marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily li

Part I.?Defining Marketing and the Marketing Process

1. Marketing: Creating and Capturing Customer Value

2. Company and Marketing Strategy: Partnering to Build Customer Relationships

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Part II.?Und