Accelerating Customer Relationships:Using CRM and Relationship Technologies

Accelerating Customer Relationships:Using CRM and Relationship Technologies


Yazar : Ronald S. Swift
Yayınevi : Pearson Education
ISBN : 9780130889843
Baskı yılı : 2000
Sayfa sayısı : 512
Ağırlık : 0.68 kg
Edisyon : 1
Stok durumu : Tükendi   

In Accelerating Customer Relationships, a world-renowned CRM expert demonstrates how to build knowledge "infostructures" that deliver breakthrough profitability and customer loyalty. Ronald S. Swift walks you step-by-step through integrating every custome
Preface
Ch. 1 Managing Customer Relationships 1:1 1<