NEW! Combined Text & Cases Version Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7 th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy
Preface. PART I INTRODUCTION. 1. The Concept of Strategy. PART II THE TOOLS OF STRATEGY ANALYSIS. 2. Goals, Values, and Performance. 3. Industry Analysis: The Fundamentals. 4. Further Topics in Industry and Competitive Analysis. 5. Analyzing Resource