Digital Marketing: Strategy, Implementation and Practice

Digital Marketing: Strategy, Implementation and Practice

Yazar : Dave Chaffey Fiona Ellis-Chadwick
Yayınevi : Pearson Education
ISBN : 9780273746102
Baskı yılı : 2012
Sayfa sayısı : 728
Edisyon : 5
Stok durumu : Tükendi   
Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with prac

PART I:?DIGITAL MARKETING FUNDAMENTALS

1. Introducing?digital marketing

2. Online marketplace analysis: micro-environment

3. The Internet macro-environment

PART II:?DIGITAL STRATEGY DEVELOPMENT

4.?Digital mar