This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering. The subject of innovation management is often treated as a series of separate specialisms, rathe
Part 1: Innovation management Chapter 1: Innovation Management: An Introduction Chapter 2: Entrepreneurship and Market Adoption Chapter 3: Managing Innovation within Firms Chapter 4: Process Innovation and Operations Management Chapter 5: Imitation,