Innovation Management and New Product Development

Innovation Management and New Product Development


Yazar Dr Paul Trott
Yayınevi Pearson Education
ISBN 9780273736561
Baskı yılı 2011
Sayfa sayısı 648
Ağırlık 1.16 kg
Edisyon 5
Stok durumu Tükendi   

This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering. The subject of innovation management is often treated as a series of separate specialisms, rathe
Part 1: Innovation management Chapter 1: Innovation Management: An Introduction Chapter 2: Entrepreneurship and Market Adoption Chapter 3: Managing Innovation within Firms Chapter 4: Process Innovation and Operations Management Chapter 5: Imitation,