This package includes a physical copy of Consumer Behavior: Global Edition, 10/e by Michael Solomon, as well as access to the eText and MyMarketingLab. For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why peopl
Section 1: Consumers in the Marketplace Chapter 1: Buying, Having, and Being Section 2: Consumers as Individuals Chapter 2: Perception Chapter 3: Learning and Memory Chapter 4: Motivation and Global Values Chapter 5: The Self Chapter 6: Personalit