International Marketing & Export Management

International Marketing & Export Management

Yazar : Prof Gerald Albaum Edwin Duerr
Yayınevi : Pearson Education
ISBN : 9780273743880
Baskı yılı : 2011
Sayfa sayısı : 1024
Ağırlık : 1.72 kg
Edisyon : 7
Stok durumu : Tükendi   

International Marketing and Export Management 7th edition?offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive l

Chapter 1 - International Marketing and Exporting

Chapter 2 - Bases of International Marketing

Chapter 3 - The International Environment: Culture, Economic and Competition

Chapter 4- The Internationa