International Marketing & Export Management

International Marketing & Export Management


Yazar Prof Gerald Albaum Edwin Duerr
Yayınevi Pearson Education
ISBN 9780273743880
Baskı yılı 2011
Sayfa sayısı 1024
Ağırlık 1.72 kg
Edisyon 7
Stok durumu Tükendi   

International Marketing and Export Management 7th edition?offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive l

Chapter 1 - International Marketing and Exporting

Chapter 2 - Bases of International Marketing

Chapter 3 - The International Environment: Culture, Economic and Competition

Chapter 4- The Internationa