Innovation Management: Strategy and Implementation Using the Pentathlon Framework

Innovation Management: Strategy and Implementation Using the Pentathlon Framework


Yazar Rick Mitchell Keith Goffin
Yayınevi Palgrave Macmillan
ISBN 9781403912602
Baskı yılı 2005
Sayfa sayısı 384
Stok durumu Tükendi   

Designed primarily for students on MBA and executive education courses, this practical text introduces a new pentathlon framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from s
1 The role of innovation 1
2 Innovation and economics