For undergraduate and graduate courses in entrepreneurship This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.
Part 1 Starting the Process 1 Why Plan? Part 2 What to Do Before the Business Plan is Written 2 Developing and Screening Business Ideas 3 Feasibility Analysis Part 3 Preparing a Business Plan 4 Introductory Material, Executive Summary, and De