Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and Society)

Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and Society)


Yazar Regina Lee Blaszczyk
Yayınevi The Johns Hopkins University Press
ISBN 9780801869143
Baskı yılı 2002
Sayfa sayısı 400
Ağırlık 0.57 kg
Stok durumu Tükendi   

This work tells the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-clas