Experiential Retailing: Concepts and Strategies That Sell

Experiential Retailing: Concepts and Strategies That Sell


Yazar Pauline Sullivan Youn-Knung Kim Judith Forney
Yayınevi Fairchild Books
ISBN 9781563673993
Baskı yılı 2007
Sayfa sayısı 480
Ağırlık 1.25 kg
Stok durumu Tükendi   

Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types
Ch. 1 Introduction 2
Ch. 2 Evolution of consumption