This study compares household energy use, environmental awareness, and consumerism among residents of small towns in Sweden and America. The author, a cultural anthropologist, uses quantitative and qualitative data from fieldwork to formulate a holistic analysis. The study considers broader questions about the uses of energy, consumer goods, quality of life, and the environment. The industrial worldview is critiqued at both individual and institutional levels. It concludes with a call for a more spiritual approach to environmentalism and social issues.