Essentials of Entrepreneurship and Small Business Management: Global Edition

Essentials of Entrepreneurship and Small Business Management: Global Edition


Yazar Norman Scarborough
Yayınevi Pearson Education
ISBN 9780273756040
Baskı yılı 2011
Sayfa sayısı 648
Edisyon 6
Stok durumu Tükendi   

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The tools to launch a new venture and the knowledge for entrepreneurial success. With a practical, "hands on" approach to entrepreneurship, this
Section I. The Challenge of Entrepreneurship Chapter 1. The Foundations of Entrepreneurship Chapter 2. Inside the Entrepreneurial Mind: From Ideas to Reality Section II. Building the Business Plan: Beginning Considerations Chapter 3. Designing a Competit