Essentials of Entrepreneurship and Small Business Management: Global Edition

Essentials of Entrepreneurship and Small Business Management: Global Edition


Yazar : Norman Scarborough
Yayınevi : Pearson Education
ISBN : 9780273756040
Baskı yılı : 2011
Sayfa sayısı : 648
Edisyon : 6
Stok durumu : Tükendi   

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The tools to launch a new venture and the knowledge for entrepreneurial success. With a practical, "hands on" approach to entrepreneurship, this
Section I. The Challenge of Entrepreneurship Chapter 1. The Foundations of Entrepreneurship Chapter 2. Inside the Entrepreneurial Mind: From Ideas to Reality Section II. Building the Business Plan: Beginning Considerations Chapter 3. Designing a Competit