Fundamentals of Strategy with MyStrategyLab and the Strategy Experience Simulation

Fundamentals of Strategy with MyStrategyLab and the Strategy Experience Simulation


Yazar : Gerry Johnson Richard Whittington Kevan Scholes
Yayınevi : Pearson Education
ISBN : 9780273757337
Baskı yılı : 2011
Sayfa sayısı : 284
Edisyon : 2
Stok durumu : Tükendi   

This package includes a physical copy of Fundamentals of Strategy, by Johnson, Whittington & Scholes as well as access to MyStrategyLab and the The Strategy Experience simulation. Your Instructor will need to provide you with a course ID in order for you
1.Introducing strategy 2.The environment 3.Strategic capabilities 4.Strategic purpose 5.Business strategy 6.Corporate strategy and diversification 7.International strategy 8.Innovation strategies 9.Mergers, acquisitions and alliances 10.Strategy