Fundamentals of Strategy with MyStrategyLab and the Strategy Experience Simulation

Fundamentals of Strategy with MyStrategyLab and the Strategy Experience Simulation


Yazar Gerry Johnson Richard Whittington Kevan Scholes
Yayınevi Pearson Education
ISBN 9780273757337
Baskı yılı 2011
Sayfa sayısı 284
Edisyon 2
Stok durumu Tükendi   

This package includes a physical copy of Fundamentals of Strategy, by Johnson, Whittington & Scholes as well as access to MyStrategyLab and the The Strategy Experience simulation. Your Instructor will need to provide you with a course ID in order for you
1.Introducing strategy 2.The environment 3.Strategic capabilities 4.Strategic purpose 5.Business strategy 6.Corporate strategy and diversification 7.International strategy 8.Innovation strategies 9.Mergers, acquisitions and alliances 10.Strategy