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E-Business and E-Commerce Management:Strategy, Implementation and Practice

E-Business and E-Commerce Management:Strategy, Implementation and Practice

Yazar : Dave Chaffey
Yayınevi : Pearson Education
ISBN : 9780273752011
Baskı yılı : 2011
Sayfa sayısı : 768
Ağırlık : 1.39 kg
Edisyon : 5
Stok durumu : Tükendi   

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a su

Preface and Guided Tour Acknowledgements I INTRODUCTION 1. Introduction to e-business and e-commerce 2. E-commerce fundamentals 3. E-business infrastructure 4. E-environment II STRATEGY AND APPLICATIONS 5. E-business strategy 6. Supply chain management 7.